Guerrilla Marketing: How to turn the iPhone into a ultra mega powerful game machine and trash the PSP and DS at the same time

Jul 16, 2008

Guerrilla Marketing: How to turn the iPhone into a ultra mega powerful game machine and trash the PSP and DS at the same time

We all the mac fans have much in common, we love our fruity company and its products, the mac os x, the Newton makes us cry and the Classic gives us rejoice… 14 years and still running, but there is one thing that is inseparable of mac users is that we are hardcore gamers in the wrong platform. Wrong platform? yep and it is almost clear that nothing will change unless Apple takes drastic measures.

Now that the iPhone is in its momentun and has shown its potential as a portable gaming device, here is a list of what I consider to be done to turn the iPhone into the most out of this world portable gaming platform, half the work is done, so this task will be the easier for Apple, just to add some smart and talented game designer and somebody with big B@lls to risk its position at Apple creating the most amazing games.. We know it is possible, but Steve….!

1. Buy or invest in Electronic Arts.
This people knows games, they eat and breath games and are the most profitable company developing games. Apple is ten times the size of EA, so why not put some millions or billions and guaranted a joint venture managed by Apple that only develops games for the iPhone/iPod Touch.

2. License Nintendo Games for the iPhone.
Nintendo is the most admirable game developer, they have a charisma and understanding of games that with a game console, that is less powerful than the Playstation 3 and the Xbox, they are kicking their rivals ass and driving the game industry. So imagine all those characters from Nintendo running in your iPhone…. Financially smart and profitable. As Apple and Nintendo are in different sector there isn’t overlaping between their products and if Apple is profitable selling games, automatically Nintendo will profit too.

3. Buy Sega, Please hear me, buy Sega.
Sega got games. This is another company that understand, is commited and have an arsennal of good games and expertise. A joint venture between Apple and Sega could drive the adoption of the iPhone or the iPod Touch even higher.

4. Load the iPhone with Games
The iPhone must come full of free and functional games, if people understand that the iPhone isn’t to talk anymore they will start looking for more, good games are additives. At the same time an automatic games deletion buttons should be placed on the main screen if you decide that games are not your passion.

5. Invest in Gameloft.
Gameloft has a big portfolio of games for the DS platform and has a vast experience in mobile game development, the most needed thing if Apple decides to transform the iPhone or the iPod Touch into a gaming platform.

Apple could make billions selling iPhone, but selling games is just another thing, the game industry is even bigger than Hollywood and Apple can make one game and sell million copies. Apple must create joint ventures with any of these companies or invest on them to accelerate the mass adoption of the iPhone, but now as a gaming device.

We all know that this is a big opportunity for Apple to clean the Pipping name and give us a new source of entertainment. Long live the Pipping.