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Changewave: iPhone number 2 in business, watch out Blackberry

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In a January consumer survey, ChangeWave reported that Research In Motion’s (RIM) BlackBerry was “continuing to take the smart phone market by storm”.

Now the latest ChangeWave numbers are in on the corporate side of the smart phone ledger, and once again the clear momentum winner is RIM.
As part of a February 11-15 corporate survey, ChangeWave asked respondents involved with IT spending decisions who the manufacturer was of the smart phones their company currently provides.

Nearly three-in-four respondents (73%) cited Research In Motion as the manufacturer of their company’s smart phone.
While the RIM percentage is unchanged from the previous survey in November 2007, RIM’s market dominance over arch rival Palm (PALM) has continued to expand.

Customer Satisfaction
While Apple (AAPL) still has a relatively small share of the corporate smart phone market (5%), the company’s iPhone continues to grab sky-high satisfaction ratings. Nearly three-in-five (59%) of Apple’s business customers say their company is Very Satisfied with the iPhone.

RIM ranks second with a Very Satisfied rating of 47%, though we note this represents an unusually large 8-pt decline from the previous survey.
Palm receives its lowest corporate satisfaction rating in a ChangeWave survey yet, with only 10% of corporate users saying their company is Very Satisfied with the Treo.

Read the complete analysis at Changewave.com


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