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WSJ:The iPhone’s Business Makeover

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Apple’s iPhone roadmap for businesses
On March 6, Apple will announce an iPhone “software roadmap” for businesses. Apple is also expected to release a set of tools that will let developers write software for the iPhone, which could alleviate the fears of tech departments who feel the device isn’t appropriate for the workplace. (That’s the announcement Apple sent out today on the left, which may be the most blatant overture to businesses the company has made in recent times.)

It’s giving Apple too much credit to say it sees a business opportunity: It’s more like Apple is giving in to the masses who want to use the iPhone as a business tool. In fact, the iPhone seems to have single handedly un-starched collars in the normally uptight world of business technology. SAP, IBM, Sybase and a host of other stodgy, functionality-first companies are developing iPhone-friendly versions of their software. And they’re doing it with a joie de vivre we’ve never seen. The other day, an SAP exec we spoke to about the customer-management software his company is developing for the iPhone used the word “fun” five times in a half-hour interview.

Read the rest of the blog posted by Ben Worthen Via WSJ.com


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